Frutarom BU Health has launched a new fruit-based delivery system, Frutaceuticals, that is said to provide natural formulations of nutraceuticals.

Developed using Ultra Rapid Concentration (URC) technology provided by Taura Natural Ingredients, Frutaceuticals combines flavour enhanced with the benefits of Frutaroms-branded health ingredients.

The company explained that Frutaceuticals has been developed to create a new form of supplement snack that will appeal to consumers suffering from ‘pill fatigue.’

Taura CEO Peter Dehasque said: “‘Frutaceuticals’ is made from real fruit and designed to deliver the taste, texture and goodness of true-fruit chews.

"The fruit pieces, flakes, shapes, and pastes are produced using Tauras URC process to quickly evaporate moisture from heat-sensitive fruits and maintain the raw materials integrity.

"The fully automated system creates stable products that do not need added sugar, bulking materials, or preservatives."

According to New Hope Network, pill and capsule alternatives, such as chewables, gummies, liquids, or powders accounted for $13.3bn (34%) of the $38.8bn supplement industry in 2015.

"The fully automated system creates stable products that do not need added sugar, bulking materials, or preservatives."

Frutarom Health marketing director Maider Gutierrez said: "While gummies are popular, they can be perceived as unhealthful sometimes because of added sugar and gelatin.

"These real fruit pieces allow manufacturers to maintain cleaner labels by using simple ingredients that consumers trust. The new supplement snacks contain branded ingredients, including Neuravena, AB-Fortis, and Portusana.”

Gutierrez claimed that most of the Frutarom natural health ingredients were selected to be included in the new supplements.

"We focused on ingredients that answer todays consumer demands for health and wellness, and that offer a solution to leading health concerns."