EMEA, one of the leading suppliers of flavors, botanical extracts and ingredient specialties, has introduced its new range of natural chicken flavor profiles. The key taste profiles have been developed for answering today’s consumer needs for clean label products and can be applied to a variety of savory applications.

Bell says it is is constantly in the search for creating authentic, intense and delicious flavor varieties to deliver high-quality product solutions and innovative taste experiences based on gold standards. In order to create unparalleled taste profiles based on successful and traditional meat products and aromas, Bell’s flavor creation team is combining the knowledge of industry experts, flavorists and culinary chefs. 

The recently published range of natural chicken flavor profiles caters on the growing market need for chicken, which is one of the major drivers of the global demand for meat. Inspired by the aromatic taste of chicken and its versatility for being used in various culinary dishes and food products, Bell has created a range of full and intense chicken profiles, that are fully in line with today‘s consumer expectations for authenticity and naturalness. It highlights Bell’s competency in creating iconic meat-type flavors and delivering a sensory experience together with market-conformity in terms of natural declaration. 

Identifying the unique taste profiles of different chicken parts and traditional culinary benchmarks by Bell’s Research & Development team has resulted in four key natural flavor profiles, including intense and strong fatty chicken, white and dark chicken meat as well as meaty and brown notes of roasted chicken. 

All flavor creations are developed to add a special depth of taste to savory applications, such as soups and broth, sauces, meat products, ready meals, processed cheese and more. The intense and rich profiles deliver full and authentic meat characteristics, improved taste and rounded mouthfeel. The high-impact, halal-conform chicken range allows for clean labeling due to a declaration as “natural flavoring” and is therefore fully in-line with consumer needs and expectations for pure and simple products. Furthermore, all products are designed to fulfil high-quality industry standards and deliver reliable product properties without the use of taste enhancers, such as MSG or ribotides. 

With its “Chef Specials” flavor creations based on chicken, Bell is supporting its customers in developing cost-effective and appealing products on a standardized quality and delivers a functional solution allowing for the creation of different cooking profiles together with a flexible use in a broad range of applications. High efficiency due to convenient and easy applicable powder format of the flavors and long shelf life is equally given. 

Along with globalization, increasing disposable income in developing markets is pushing the meat flavors market with consumers opting for ready-to-eat food to match their fast-paced urban lifestyle, the company claims. Likewise, the growing trend of health consciousness has led to an exponential increase in the use of natural flavors by most food manufacturing companies, with Western Europe leading the market in terms of clean labeling.

“The biggest market potential for the use of natural chicken, or meat flavors in general, can be found in the field of ready-to-eat products and convenience food in general,” Agneta Hoffmann, Team Leader Marketing Flavors at Bell tells FoodIngredientsFirst. “Both represent very dynamic segments, requesting for authentic, culinary taste profiles on the one hand and easy, affordable food options for consumers, on the other hand.”

In terms of what else we can expect to see from the company going forward, Hoffmann notes: “Our Research & Development team is further investigating in the field of meat flavors. We are currently working on a range of beef notes, to equally deliver iconic taste profiles as well as tailor-made solutions for various savory applications.”

“For Bell, other protein sources and various meat cooking techniques are also worth taking a closer look. Especially when it comes to the growing need for meat alternatives and vegan/vegetarian options. In this respect, clean labeling in terms of natural flavors, as well as flavor options without HVP or ribotides will play a major role for future developments,” she adds.

Bell Flavors & Fragrances is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the beverage and food industry, as well as the household care and personal care industry. Bell’s affiliated companies in the United States, Canada, Mexico, Brazil, China and Singapore give the company flexibility in the world marketplace and enable Bell to bring new trends quickly to customer‘s attention. In 2018, Bell Flavors & Fragrances EMEA celebrates its 25th anniversary in Germany.

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