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Football star endorses energy drink

foodanddrinktechnology 2021-12-17
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Danish football star Christian Erikson has partnered with the company behind the balanced energy drink, State.

State is developed in close cooperation with top performing athletes, nutrition professionals and technical specialists in Denmark. The objective is to create the best performance enhancing product possible by combining a high and lasting energy level with a stable blood glucose level and a mental balance throughout performances.

Jon Anderson, founder and CEO of State Drinks, says, "The prerequisites for the perfect performance is not only a high energy level, but also a stable blood glucose level as well as a mental balance when performing. Today we only know about drinks containing sugar or being sugar free, and most of us are either afraid of calories or are not conscious about the importance of the right type of carbohydrates in relation to performance.

"State contains Palatinose (Beneo), which is the only low glycemic carbohydrate providing balanced energy and a more stable blood glucose level compared to other sugar based products. In addition, State contains the key performance enhancing ingredients caffeine, taurine and B vitamins, and is combined with a significant amount of green tea extract to enhance a mental balance in combination with caffeine."

Christian Erikson adds, "As an athlete I am always focused on my own development and performance and I will always look for opportunities to improve. For me a lot is in the details whether it is extra training, extra rest or extra attention to nutrition, all are important keys to success. State is a high quality product. The presence of Jens Bangsbo who is an authority in this field has been important for me to join."

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