Elopak and Stora Enso have collaborated to launch the first gable top cartons made from natural brown unbleached paperboard, creating the Naturally Pure-Pak carton.

The paperboard, Natura Life, retains the natural brown colour of the wood fibres and has a visible fibre structure. This creates a naturally different and sustainable package that meets demands from growing trends in ethical, ecological and organic products. The natural look and feel of the Pure-Pak carton supports the values of organic products.

Arla Foods in Sweden has announced the launch of several products in its organic EKO brand range using the cartons.

"We believe that the new Pure-Pak carton will grab attention as it communicates organic values and is totally different to anything else in the increasingly complex chilled dairy segment," says Anna-Karin Modin Edman, sustainability manager at Arla.

The carton is available in 1 litre and 500ml sizes. It runs on existing filling lines for both fresh and ESL products without modifications or changes in machine settings. The cartons are 100% recyclable and can be recycled through existing channels.