Global colour manufacturer Roha has acquired specialist powder producer New Foods Industry S.p.A; this is the third acquisition for Roha in 2017.

Founded in 1974, New Foods Industry produces natural, dehydrated ingredients, including natural enhancers, "garden fresh" aromatic herbs and vegetables among others. The sweet and dehydrated ingredients include: fruits pieces, fruit and vegetable juice powders and natural sweeteners.

GardenFresh by New Foods provides a natural range of ingredients produced through advanced drying technologies. The GardenFresh products entail preserved freshness of dried vegetables and fruits while adding colour, flavour and nutritional value to the range, the company says.

Speaking about the merger, Brijesh Tibrewala, managing director of Roha Group, says, "The acquisition of New Foods, while bringing Roha into the segment of dehydrated natural ingredients gets the Group even closer to its customers with a complementary offer positioned around its colour original focus.

"Coupling ranges will allow Roha leverage abundant opportunities in natural market segments."