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Sun Basket receives funding from Unilever Ventures

foodprocessing-technology 2017-05-16
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US-based Sun Basket has secured Series C-2 funding from Unilever Ventures, baseline Ventures and Founders Circle Capital.

The latest investment of $9.2m has increased Series C funding in Sun Basket to $24.2m.

During the first quarter, the company raised $15m in funding.

Aimed to help Sun Basket expand nationally, the funding also coincides with the launch of the company’s new Midwest facility.

When combined with Sun Baskets West and East Coast facilities, the new plant will enable the company to provide organic meals to 98% of the US market.

Unilever Ventures head Olivier Garel said: "Having reviewed a large number of meal kit players in the US, we have been really impressed by Sun Baskets extremely fast growth and category-leading customer retention rates.

"Over a relatively short period of time, Sun Basket has built a clear leadership position as the best healthy, organic meals service platform, addressing consumers growing demand for healthy, tasty, diet-specific but convenient solutions.”

"We have been really impressed by Sun Baskets extremely fast growth and category-leading customer retention rates."

Sun Basket has raised a total of $52m through C-1 and C-2 funding.

The company’s investors and growth partners include Unilever Ventures, baseline Ventures, PivotNorth Capital, Accolade Partners, Founders Circle Capital, Sapphire Ventures, Shea Ventures, Relevance Capital, Vulcan Capital, Filter 14, and Silicon Valley Bank.

Sun Basket CEO and co-founder Adam Zbar said: “This investment further validates that were on the right track.

“Being backed by a global venture firm, like Unilever Ventures, will help accelerate our product and user acquisition roadmap by leveraging their unrivalled expertise in CPG marketing, distribution, and logistics.”

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